If you live near Dublin, Hilltown, Perkasie, or Bedminster (there, I hope I kept this pretty vague. Or not), I'm sure you've seen this before at a dry cleaners. If you have, take another look at it and see if you see what I see.
I hadn't known the Swedish were that especially dirty. If not, I'll bet the Danes, Finns, and Norwegians are pretty hacked off over this bit of Scandinavian preferential treatment.
Seriously, imagine being the owner of this store. You order a sign made for your establishment, you receive this sign, you affix it to the outside of your store, you stand back, beaming with pride.
Then, some wiseacre notices it and blogs about it. You go outside your store, look at the sign and scream, "Ohhhhhhhhhh, GD it!!!"
Somebody shoulda used a dictionary.